About LXR

Brand History

The Journey of LXR Perfumes

Founded in 2014, LXR Perfumes began with a simple yet ambitious goal to make luxury fragrances accessible without compromising on quality. What started as a niche perfume venture has now evolved into an international fragrance house with operations in both the United Arab Emirates & the United Kingdom.

Today, LXR Perfumes proudly holds a diverse portfolio of over 100+ fragrances, including exclusive signature creations and designer-inspired bestsellers for men, women, and unisex wearers. With nearly a decade of expertise in blending Western perfumery techniques with Eastern opulence, we have become a go-to name for fragrance lovers seeking authenticity, performance, and style.

ABOUT BRAND HISTORY

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HERE IS THE REASON

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COMPANY OVERVIEW

About our vision, mission and values.

Vision
To be a global leader in accessible luxury perfumery—where quality, innovation, and elegance converge.
Mission
We’re driven by a single purpose to share the magic of lxr fragrances with Passionate scent-lovers around the globe.
Strategies
Emphasize the heritage & connection, positioning the brand as a luxury & exclusive fragrance that resonates with consumers seeking premium products.
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